Kris Alex Cosmetics was launched early 2018 by the founder Kris Alex McBride. As being a minority in the makeup community, he saw the importance to push the influence of those who have no voice. Growing up as a gay man in a mixed Latino-Caucasian household, he understood the pressures of societies definition of masculinity and the toxic stereotypes behind men who wear makeup. Kris Alex conceptualized his brand to go above stereotypes and labels, but rather empower and make people of all genders, races, and sexualities feel comfortable in their own skin. Empowerment can come in many forms, for some Dick Appointment lashes and bomb ass makeup is enough to make them feel like a confident bitch.
The founder carried this message in the design process of his entire brand. Promising top quality custom lashes to ensure a beautiful, natural lash appearance. He went with a rather humorous yet empowering naming process when designing the concept for the lashes. Kris Alex emphasizes the importance of removing the stigma behind being sexual and powerful. The taboos of sex and restrictions set to one’s body only leads to dysphoria and low self-esteem. As such, he saw the importance of decriminalizing sexual terms by normalizing them into our society. From a small beginning on Instagram, thanks to all the support of our customers, we have been able to expand to new heights and reach thousands with his message.
Founder of Kris Alex Cosmetics